Yahoo! Shopping Launches Deals Site
Yahoo! Shopping has launched a new site featuring deals and online coupons from around the web. It’s called….wait for it….Yahoo! Deals. Find it at http://deals.yahoo.com.
Online couponing has been on the rise for awhile, but the momentum increased when the economy went south. A Yahoo! survey shows that 43% of participants are using coupons more than they did a year ago. It also showed that if online coupons were easier to find, 76% of women would be motivated to use them more.
Even more, 59% reported feeling good when they use coupons. When people feel good about buying your product, that’s a huge association.
Here’s what you can expect to find on Yahoo! Deals:
“Frugality is the new ‘cool,'” said Greg Hintz, head of Yahoo! Shopping. “We now know that couponing and bargain hunting are losing their stigma and are now a regular habit for many people. Our goal at Yahoo! is to be the center of people’s online lives and we’re making Yahoo! the easiest place for consumers to find and manage the coupons and deals that are relevant to their lives.”
Yahoo! Deals also has a Twitter account set up for easier deal-tracking. Follow