Acquisio, a provider of paid search management software, has announced the acquisition of landing page maker Emovendo. The acquisition includes Emovendo's flagship product PageVester, a landing page application.
"We're thrilled to announce the latest addition to our offering. This is an important milestone. Our customers will soon be able to gain control over the part of their marketing campaigns which has been in the hands of IT for so long, the infamous landing page" said Marc Poirier, Co-Founder of Acquisio.
Now search marketers using Acquisio's SEARCH platform will be able to control the entire cycle of a paid search campaign.
Alexandre Pelletier, founder and former CEO of Emovendo, explained, "Not only does PageVester allow users to rapidly build and deploy professional landing pages, it also supports the creation and management of A/B tests with Google Website Optimizer".
Marc Poirier added "Tweaking ad copy and bids is essential stuff, but it will only take you so far. You need to work on post-click activity. This is where PageVester comes in. It delivers instant value to its users by simplifying landing page creation and A/B test implementation."