Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. The new additions employ advanced ROI-based campaign management features to help search marketers move beyond a singular focus on bid management.
"Today's search market place is highly dynamic with growing competition, the ever-present need to drive additional traffic, as well as ongoing quality score and match type changes," said Chris Lien, chief executive officer of Marin Software. "To maximize overall search profits, one has to address all of these factors via effective campaign management, including down to the actual ad group structure."
The new features include Raw Term Expansion, Creative Auto-Tester, and Ad Group Optimizer and are available to Marin Software customers at no additional cost.
Meanwhile, Marin Software is also reporting that their client base is growing despite a tough economy. The company now boasts over 130 customers which collectively manage $500 million in annual paid search spend across 100 million keywords using their proprietary software.
"Marketers today need to every means possible to acquire and retain new customers," said Lien. "Paid search has always been the marketing technique that allows brands and companies to attract the most new customers to their sites, efficiently and cost-effectively, and we're pleased that so many high profile companies and brands have adopted our enterprise-class solution to help them realize the most return on their search marketing investments."
Marin's recent client additions include Angie's List, HealthCare.com, InsuranceQuote, and People Search Media. Agencies who've recently signed on include Draftfcb, Ionic Media, Neo@Ogilvy, Salmat Digital, and Tightrope Interactive.
These join an existing client base that includes Razorfish, Reply.com, Trouvé Media, and Zip Realty.