Rumor: Bing and Wolfram Alpha Strike a Search Deal

If a new blog post at TechCrunch is true (and that's generally about a 50/50 chance), then Bing has struck yet another search deal - this time with Wolfram Alpha. According to the rumor, Bing would make use of Wolfram Alpha to incorporate structured data to its search offering.

Hmm, who else is going after structured data? Oh right, Google with its oh-so-flawed Google Squared.

While I'm sure all the geeks at Microsoft could have coded up a worthy structured data feature, it's smarter, easier and quite possibly faster just to partner up with Wolfram Alpha.

However, Microsoft would not confirm the rumor. So stay tuned!

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.