Pepperjam, an affiliate marketing network and search marketing agency, has been acquired by e-commerce and multichannel provider GSI Commerce. Wilkes-Barre, PA-based Pepperjam will run as a separate business unit of GSI Interactive.
"The acquisition of Pepperjam is a strategic extension of our marketing services business that we believe will enhance growth opportunities for both GSI and our clients," said Michael G. Rubin, chairman, president and CEO of GSI. "By owning our own affiliate network, we believe we can more rapidly drive innovation and service enhancements to our clients while also expanding our marketing services offering to a broader universe of prospective clients. We expect the affiliate business to represent an important opportunity over time."
The deal helps both parties complement each other's existing offerings.
"This is a great fit for Pepperjam and the hundreds of clients and thousands of affiliates that we serve," said Kristopher B. Jones, president of Pepperjam. "We are teaming with the leading provider of e-commerce and marketing services which will provide us with strategic guidance and the opportunity to grow our affiliate network."