Plaxo Changes Privacy Policy, Sharing Users Info

If you use Plaxo you should have received an email from them stating they have changed their privacy policy and terms of service, the biggest of which is their decision to share information with their "partners".

As it is outlined in the email:

1. Demographic portions of your data (such as zip code, gender, or industry) and usage patterns may be shared with our trusted partners who deliver advertising to you on our behalf. Consistent with our current policy, personally identifiable information (e.g. your name, address, phone number, email) will not be shared with third parties for advertising purposes without your consent; and
2. The advertising networks who deliver ads on Plaxo may use their own cookies to collect information about a user's activities across their entire network of Websites.

It is a slippery slope when companies start "sharing users information".

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.