Google's Unexplained Phenomenon: Tip To Old Video Game?

Google has been playing games with its logo and Twitter over the weekend. First came the UFO logo beaming up the second O in the Google home page (as shown below). Second came the string of numbers in Google's Twitter post.

ufo-google.jpg

The number string: 1.12.12 25.15.21.18 15 1.18.5 2.5.12.15.14.7 20.15 21.19 - translates when assigning letters to the numbers in a straight code you get: All your O belong to us. Perhaps a nod to Zero Wing -a computer game that was big 20 years - replacing O for zero.

Was it a test of Twitter's power to refer traffic to Google for even an oblique message? Or could it have been an oblique accounting reference - "Zero-base budgeting does not use the previous year's budget or expenses in setting a new budget, since the company's circumstances and finances may have changed".

Obviously that last one is a stretch, but if you leave cryptic messages there will always be speculation.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.