Did Bartz Cash Out Of Yahoo? Not Really

There has been much made of Yahoo CEO Carol Bartz's sale of company stock over the past 9 months, but if you look at it pragmatically she has only sold a very small portion of her Yahoo stock.

When she took on the job she was granted 5 million shares, according to Web Guild. At current prices that would be over $70 million dollars - quite the signing bonus but she is as good as an NFL QB or a star NBA player.

The $2 million in shares sold represent under 200,000 shares, a small amount of her portfolio.

Yahoo has dropped a considerable amount over the past ten years when it was selling at over $108 a share. But the company has split the stock twice since then so the long term investor has not been as deeply impacted as one who invested over the past two years. On October 26, 2007 the stock was over $33 - meaning the long term investor would have had more than the $108 per share ten years ago.

Bartz was brought in to help improve the bottom line. While the stock price may not reflect a great job, she has dealt with takeover bids and executive board usurpers.

With the deal with Microsoft in place, Yahoo has gotten back to the things they were once valued for - content and community.

Personally I do not think she has cashed out.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.