This morning, Incisive Media and BBP announced that Bill Hunt, President of Back Azimuth Consulting, will be the opening keynote speaker at the Search Engine Strategies (SES) Berlin Conference & Expo. I've known Bill since 2003 -- and he's one of the few experts who understands how to leverage data to understand the mindset of consumers and can help global companies develop an integrated program to develop highly optimized and sales driven content.
Bill is internationally recognized as a search marketing expert who is helping to shape online marketing and social media on a global scale. He is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO's international base of members. He is the co-author of the best selling book "Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site" and writes Bill Hunt's Rants & Raves Blog, which provides Digital Marketing commentary from a global marketing road warrior.
(For those who are curious, the term "Back Azimuth" comes from compass navigation and counter sniping. Back Azimuth is defined as a direction 180 degrees in the opposite direction. Counter-snipers use it to help them understand the probable location of a target based on a recent shot. If you combine these two ideas and apply marketing and advertising concepts, Bill believes you can achieve significant ROI and customer satisfaction.)
I interviewed Bill at SES London 2009, when he was the CEO of CEO, Global Strategies Inc. He had spoken at two sessions, The State of Search Integration and Why Does Search Get All the Credit? Bill discussed the challenges faced by search marketers in making the case about the effectiveness and importance of search to new clients and refered to one example of how paid search ads can influence your email marketing subject line. He emphasized a collaborative approach when using all available marketing channels.
I also interviewed Bill at SES San Jose 2008 about his new book, Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web site.
The SES Berlin Conference & Expo will be held at the Crowne Plaza Berlin City Centre on 24-25 November 2009. The German event is focused on search engine marketing (SEM), including pay-per-click (PPC) advertising and search engine optimisation (SEO).
SES Berlin is organized by BBP and hosted and co-produced with Incisive Media and Thomas Bindl, one of Europe's leading authorities on search. SES Berlin's sessions will include beginner workshops, intermediate sessions, and debate panels that will address applications such as video, podcasts, and blogs, as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics, and advanced paid search tactics.