Yahoo Adds New Features To PPC Reports

Yahoo just announced some new additions to their PPC reports including the ability to see what partners are sending you traffic.

Their help section details some of it here:
With the Ad Delivery Report you can view information about the URLs where your ads are being displayed. You can then use this information to help inform your decisions regarding which domains to block using the "Blocked Domains" feature.

The Ad Delivery Report allows you to view:

* a list of domains and specific URLs where your ads were displayed
* performance metrics for your campaigns in terms of impressions, clicks, cost, conversions, etc by URL (Analytics must be installed to track conversion data. Learn more about installing Analytics)
* information about how certain URLs are performing, potentially enabling you to make better decisions when using the Block Domains feature

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.