The contribution begins with the Ask.com audience. In order to contribute, simply complete tasks such as adding the Komen theme to your Ask.com homepage and then answer breast cancer-related questions during the month of October. You can, of course, use Ask.com to search for the right answer. Ask.com will donate 50 cents for every person that adds the skin and answers the questions correctly.
If you've played games like Mafia Wars or Yoville on Facebook, then you get the idea. Complete tasks and earn rewards. Except breast cancer research is not a game. These tasks really make a difference.
"The Ask.com Search for the Cure program seeks to empower consumers in the fight against breast cancer through an interactive, educational experience that doesn't cost them a dime or require much time - which we hope will encourage support of this important cause regardless of financial or schedule constraints," said Scott Garell, president of Ask Networks.
I have to admit, as a cancer survivor (though not of breast cancer), sometimes it seems like so much money is raised through races and athletic events. There's a sentiment among some cancer survivors to diversify fundraising for cancer research. Of course, Search for the Cure is right up my personal alley.
"One of our greatest opportunities in the fight to end breast cancer lies with the many people who tell us they want to support Susan G. Komen for the Cure but don't have the time or money to contribute," said Hala Moddelmog, chief executive officer of Susan G. Komen for the Cure. "Ask.com has created an easy, engaging, and cost-free way for consumers to get involved and generate funding that is crucial to breast cancer research and education. We are thrilled that Ask.com has joined our cause with such an innovative program. We're urging everyone to Search for the Cure by switching to Ask.com."
After October, Ask.com will continue their investment in Susan G. Komen for the Cure. However, they're not quite sure what that will look like yet. Right now, they're primarily focused on the October activities, which, of course, coincide with Breast Cancer Awareness month.
This isn't the first time Ask.com has paired up with a charity. Previously, Ask has teamed up with Autism Speaks for an autism advocacy effort as well.
What do you think of "Search for the Cure?" Leave us a comment and let us know.