Twitter Hires exGoogler, FeedBurner Founder Dick Costello as COO

Twitter has hired Dick Costello, former Google executive and FeedBurner founder, as their new COO. Costello left Google in July.

As digiday notes: "The move is definitely a case of six degrees no longer separated. Union Square Ventures, a key investor in Twitter, also originally funded Feedburner before it was acquired by Google in 2007. And Costolo himself was an early investor in Twitter."

With his experience at Feedburner and Google, Costello definitely is a great addition to the rapidly expanding Twitter.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.