Google Analytics API Now Features Event Tracking, Navigation Data, and Increased Filter Length

The Google Analytics team has released new features for their API. They include event tracking, navigation data, and increased filter length.

For event tracking you can do fancy things like:

  • the total number of times a white paper is downloaded
  • the length of time it takes to load a video
  • the number of validation errors users get when filling out a form

For navigational data, you can now create your own custom reports such as site overlays to view how traffic navigates your site.

Last but not least the filter length has been increased to 128 characters, which allows developers to make more complex requests with fewer queries.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.