New Consumer Protection PSAs Appear in Bing Search Ads

Microsoft has teamed up with the Federal Trade Commission (FTC), the U.S. Postal Inspection Service (USPIS) and Western Union to serve consumer protection PSAs in Bing's search ads. The new ads address scams involving mortgages, foreclosure, credit repair and money transfers.

Some of the keywords included in the PSA effort are:

  • foreclosure rescue
  • mortgage foreclosure
  • fix my credit
  • credit repair
  • money transfer

When a searcher clicks on one of the PSA search ads, they will see a landing page with warnings about scams related to the keyword. The FTC hosts the landing pages for credit repair and mortgage foreclosure while a landing page for avoiding advanced fee fraud is hosted by Microsoft.