With mobile search on the rise, it's no surprise that search engines wish to monetize the traffic. Yahoo! today announced that they're adding search advertising to their mobile search for iPhones, iPod Touches and Android devices.
One ad appears at the top of the search results and two ads appear at the bottom. Take a look:
Noticeably missing from the announcement is the inclusion of Windows Mobile phones, a curious exclusion in the wake of the recently struck Microsoft-Yahoo! search deal.