During the past three weeks, I've given you three great reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those who want to catch up, they were "three key trends", "two early birds," and "a ranking in the top three."
This week, I'll focus on a fourth compelling reason -- and it isn't to hear "four calling birds."
Let's start with SES Chicago 2009, where there will be three keynote themes well worth hearing.
On Day 1, the opening keynote is being given by Jeff Jarvis, author of What Would Google Do? He is associate professor and director of the interactive journalism program at the City University of New York's new Graduate School of Journalism. He is also consulting editor and a partner at Daylife, a news startup.
Jarvis writes about media, technology and business on his blog, BuzzMachine. A former TV critic for TV Guide and People magazine, as well as the creator and founding editor of Entertainment Weekly, he has also been assistant city editor and reporter for the Chicago Tribune and a reporter for Chicago Today.
"My keynote, like my book, isn't really about Google," says Jarvis. "It will be about the profound changes in the economy and society brought on by the Internet -- as seen through the success of the one company that has figured out and exploited them better than any other: Google."
Jarvis adds, "We'll have fun discussing the impact of search and the Google economy on every sector from media to advertising to restaurants to government.
On Day 2 of Search Engine Strategies Chicago 2009, the keynote speaker is Peter Morville, author of the best-sellers Ambient Findability: What We Find Changes Who We Become and Information Architecture for the World Wide Web: Designing Large-Scale Web Sites. He is also the President of Semantic Studios and blogs at findability.org.
During his keynote, Morville is expected to expand on the themes found in his published works, including the idea of findability and the importance of a navigable and friendly user interface.
"At SES Chicago, this will be my first opportunity to talk about ideas in my new book - about the future of search and discovery," says Morville. "In addition to exploring the relationships between information architecture, ambient findability, and search engine optimization, we'll also be covering mobile search, decision engines, augmented reality, and emerging technologies that will change the way we find everything from answers and articles to products and people."
On Day 3, the keynote speaker is Dan Siroker, the web entrepreneur known for leading the analytics team for the Barack Obama presidential campaign. He also served as the Deputy Director of New Media on the presidential transition team.
Siroker's team of software engineers and analysts were responsible for optimizing the effectiveness of the Obama campaign's online operations that ended up raising over half a billion dollars, registering over 2 million voters, and enabling 3 million phone calls to be made in the final four days of the campaign.
Before joining the Obama campaign, Siroker was a Product Manager for Google Chrome and, before that, he worked as a Product Manager for Google AdWords.
"SES Chicago is, of course, in the President's hometown, so I'm really looking forward to sharing the lessons my team and I learned during the Obama campaign and how these practices can be applied to any data-driven decision," says Siroker. "Whether you're a developer, designer or marketer, if you're building a product or selling an idea, you can use data to do it better."
The fourth keynote theme will be delivered by Bill Hunt, the President of Back Azimuth Consulting and co-author of the best selling book "Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site", who will be the opening keynote speaker at Search Engine Strategies Berlin.
Hunt is currently on the Board of Directors of the Search Engine Marketing Professional Organization and writes Bill Hunt's Rants & Raves blog, which provides digital marketing commentary from a global marketing road warrior.
Hunt firmly believes that when we understand the searcher's intent, where a searcher is in the buying cycle or even understanding the type of search they are doing, advertisers can better intersect with the current demand for their type of products and services to increase sales. That's a keynote theme worth going to SES Berlin to hear.
Next week, we'll look at more reasons to go to either Search Engine Strategies Berlin or SES Chicago 2009. In the meantime, keep singing "four keynote themes, three key trends, two early birds, and a ranking in the top three."