Eye tracking studies can be a very valuable tool that can help identify significant problems with your website or landing page. Unfortunately eye tracking requires expensive and specialized hardware and software to be used, and live test subjects to observe and measure.
In-page Web analytics can also provide detailed heatmaps of people's clicking and scrolling behavior. But these also require the landing page to be properly tagged and measure the behavior of real site visitors. This data takes time to collect and can only be gathered from "live" pages.
Recent advances in the study of computational attention and human visual processing now offer a new and exciting alternative. Computer algorithms can be used to simulate where people will look during the first few seconds of interacting with your site and create a detailed attention heatmap of your landing page.
This approach has several advantages:
- Instant results - upload an image of the landing page and get your answer
- High degree of accuracy - 75%+ correlation with eye tracking and mouse tracking
- Works with page mock-ups - can be used with in-progress mock-ups before the page goes live
SiteTuners.com has recently announced the launch of a FREE private beta program (limited to the first 5000 sign-ups) for it new AttentionWizard.com visual attention simulation tool. Free daily heatmaps will be available for all participants for the length of the beta program. A paid version with per-image based pricing is expected by Q1 2010 for individuals, companies, and interactive agencies.