IndustryYahoo! Search Filters Now Shows Sponsored Ads

Yahoo! Search Filters Now Shows Sponsored Ads

If you’re conducting a search on Yahoo! and use one of the filters on the left hand side to narrow your search, you may now see Sponsored Ads. The ads will appear on filtered results for selected sites who are also Yahoo! advertisers. Here’s an example.

Let’s say you’re searching for “argyle sweater.” You filter the results by JC Penney. The ad that JC Penney placed for the larger “argyle sweater” search will also appear in the filtered search that display only pages from the company’s website.

This won’t change the bidding for placement in the original, broader search. But the competition will be nixed, once the filter is in place.

How do you get your site listed as a filter? Yahoo! isn’t revealing the secret sauce, but says it uses many factors including listings’ quality, popularity and user response to determine which sites get the filter treatment.

Resources

The 2023 B2B Superpowers Index

whitepaper | Analytics The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing

whitepaper | Analytics Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook

whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y