During the past four weeks, I've provided four great reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those who want to join in the chorus, they are "four keynote themes, three key trends, two early birds, and a ranking in the top three."
This week, I'll share a fifth compelling reason -- and it isn't "five golden rings."
Most of the focus at these events is on the conference sessions, but I've always made time to prowl the floor of the exhibit hall to see "what's new." And I don't mean trade show tchotchke.
Now, sometimes I see a booth from a brand new company that I've never heard of before. And other times, I find a brand new product or service being demoed in the booth of a big brand name. And every now and again, I uncover the latest SEO or SEM tools in a sponsored session at the conference.
I know, I know, this is like saying that I watch the Super Bowl in order the see the commercials. But, that's why the official name of the event is Search Engine Strategies Conference & Expo.
Now, it's hard to predict the five brand new things you'll come across at either Search Engine Strategies Berlin or SES Chicago 2009. As either Niels Bohr or Yogi Berra once said, "It's tough to make predictions, especially about the future."
But, I've been attending five of more Search Engine Strategies a year for more than five years on both sides of the Atlantic Ocean, so I'm reasonably confident that SES Berlin and Search Engine Strategies Chicago 2009 will feature their fair share of brand new things.
And I should probably say something like, "Past performance is not indicative of future results," but let me share some actual examples of the five brand new things featured at previous SES events by Byron Gordon, my colleague at SEO-PR, who conducts many of the interviews for SESConferenceExpo's Channel.
At SES Toronto 2008, Marc Poirier, Chief Marketing Officer of Acquisio, gave a how-to demonstration of Acquisio's online advertising campaign and client management / report generation tool. Acquisio is a PPC management software company that builds software to help agencies automate processes they have to deal with in their monthly campaign management. It is exhibiting at Search Engine Strategies Chicago 2009.
At Search Engine Strategies Toronto 2009, Stacey Jarvis, Search Lead, Consumer & Online, Microsoft Canada, discussed Microsoft's Bing. Stacey said Bing has evolved from what was originally a pure search engine to a "decision engine." Bing is a Platinum Sponsor of SES Berlin.
At Search Engine Strategies New York 2009, Dan Morris of Brafton, a custom news agency, was interviewed. Morris said Brafton writes for each client specific stories about breaking news developments in their respective industry, using keyword strategy and links. Brafton is exhibiting at SES Chicago 2009.
As Search Engine Strategies New York 2009, Google Enterprise Product Marketing Manager, Alex Torres, was interviewed about using Google's many tools, including website optimizer, Adwords analytics and Site Search to help website owners maximize their ROI. Alex discussed the reasons why Google expanded its offerings and recommends website owners to use a holistic approach when incorporating Google's website tools. Google is holding sponsored sessions at SES Chicago 2009.
At Search Engine Strategies Chicago 2008, Jeev Trika, Visibility Magazine, was interviewed. Visibility Magazine started in 2007 and focuses exclusively on Internet marketing strategies. Visibility Magazine is exhibiting at SES Chicago 2009.
Next week, we'll look at more reasons to go to either Search Engine Strategies Berlin or SES Chicago 2009. In the meantime, keep singing " five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three."