Web developers who use Yahoo!'s BOSS (Build your Own Search Service) have requested the incorporation of Sponsored Ads as a way of generating revenue on their sites. Yahoo! has obliged the requests, but has arranged for a third party to manage everything.
Developers will need to apply through Domain Development Corp (DDC) in order to be selected to have Sponsored Ads on their BOSS search sites. DDC will provide support and payment for the program, not Yahoo!
Yahoo! did take the opportunity of the announcement to reiterate that it still does not know how the impending Microsoft search deal will affect BOSS. In the meantime, it looks like there are revenues to be had for BOSS developers.