Google Gets Patent For Search Results Based on Query, Click Behavior

Bill Slawski reports on a new Google patent that manipulates search results based on query patterns and click results. As Bill explains Google can track when people search for a few related terms and then click on a specific page and develop aggregated information when this action is repeated and give a higher ranking for sites that the group clicks on most often.

Seems like a form of behavioral targeting to me and also gives insight in to how Google is working to take the users' preferences to provide better results. Downside would be that now know people can manipulate this one fairly easily. One wonders if they plan to apply this to Adwords as an addition to their Quality Score or even other advertising mediums.

What it does show is that Google is aggregating search actions and want to use the information, if they are not already. The patent is just making sure the method is theirs.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.