Google has released updates to Friend Connect that will help the tool be more, um, friendly to both web developers and their site visitors. They're using the interests that users note in their profiles to help deliver a more personalized experience.
Custom newsletters - Friend Connect now offers newsletters. You can select to send them to your entire Friend Connect audience - or send newsletters according to interest.
Google Ads - If you have AdSense on your site, Google Friend Connect will now use the interests of a Friend Connect visitor to help serve up more relevant ads.
Personalized Content Gadget - Google will use, once again, user interests to show content throughout your site that's relevant to those interests.
What do you think of these Google Friend Connect updates? Let us know by leaving a comment.