During the past seven weeks, I've shared seven compelling reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those of you who want to join in the chorus, they are "eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three."
This week, I'll share an eighth great reason -- and it isn't "nine ladies dancing."
You should attend these events for "nine trainers training."
As I mentioned back in September, training is one of the three key trends. If you type "SEO training" into Google Insights for Search, you'll see that web search interest has grown steadily since 2004 -- and is forecast to continue growing in 2010. So, it's not surprising that more time is being added to the schedules of search engine conferences for training workshops.
But I often wonder if "in-depth training" is the right term for the "radical reorientation" that takes place in these intensive workshops. The small class setting ensures participants that their instructor is accessible for informal one-on-one or small group discussions of "why" as well as "how."
As Columbus discovered, training the crews of the Nina, Pinta, and Santa Maria how to sail west was a relatively straightforward task. The real challenge was convincing Queen Isabella and King Ferdinand that they wouldn't fall off the edge of the world.
Fortunately, the instructors of the SES training workshops are experts who know how to handle both ambidextrously.
So, what can you learn by participating in one of these training workshops?
SES Berlin offers a "Workshopsprogramm" on 23 November, the day before the "kongress." The program includes:
• Link Building 2009 Workshop, which will be taught by Christoph Cemper, General Manager, and Melanie Arko, Project Manager CEMPER.COM.
• Web Analytics Workshop: Data Into Action, which will be taught by Timo Aden, Gründer und Geschäftsführer, Trakken GmbH.
• Best Practices der Suchmaschinenwerbung, which will be taught by Oliver Zenglein, Head of Online Marketing, be2.
Search Engine Strategies Chicago 2009 offers SEM training on December 10, the day after the conference. The half-day workshops include:
• Search Engine Optimization (SEO) Workshop, which will be taught by Shari Thurow, Omni Marketing Interactive.
• Landing Page Testing Hands On: Developing Your Action Plan, which will be taught by Tim Ash, SiteTuners.
• Advanced Keyword Research, which will be taught by Ron Jones, Symetri Internet Marketing.
• Social Media and Your Business, which will be taught by Sage Lewis, SageRock.com.
On December 11, SES Chicago 2009 offers partnered training. The full-day workshops include:
• Search Engine Optimization Training, which will be taught by Bruce Clay, Bruce Clay, Inc.
• Integrating Search Across All Online Marketing Efforts, which will be taught by Aaron Kahlow, Chairman & Founder, Online Marketing Summit; Ray "Catfish" Comstock, Senior Search Strategist, BusinessOnLine; Paul Sherman, President Emeritas, Usability Professionals Organization (OMI Professor); Jennifer Wessenmeyer, VP Analytics, Stratigent; Debbie Qaqish, Partner, Pedowitz Group (OMI professor); and Kevin Espinosa, Director eMarketing, Caterpillar.
Next week, we'll look at more reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. In the meantime, just keep singing "nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three."