Google To Murdoch: Use No Index Or Just Ask

News Corp. Founder and CEO Rupert Murdoch claims Google is stealing their content - the "content kleptomaniacs" as he has termed them. As Greg Jarboe's article below details this could be a major problem for News Corp web sites. Watch the embedded video to hear Murdoch's position.

The UK Telegraph quotes an unnamed Google spokesperson suggesting Murdoch just tell them they want to be dropped from the Google News index.

"Publishers put their content on the web because they want it to be found, so very few choose not to include their material in Google News and web search. But if they tell us not to include it, we don't," the Telegraph quotes.

"If publishers want their content to be removed from Google News specifically all they need to do it tell us."

Murdoch's interview with Sky News shows he may be a little out of touch with how the web works and how to use the traffic from search engines. I wrote an article suggesting he allow more web savvy people to deal with this issue.

The biggest problem with the current situation is that without a solid web approach and the increasing decline in newspaper circulation, there will definitely see a loss in the quality of journalism and in the range of stories that get covered. The Fifth Estate needs help - but battling with Google is not the way to help it.

Interestingly, in the interview Murdoch said there were no news or blog sites that were making big money or more than a couple of million dollars - must be nice to think of those numbers as small change. He obviously misses the power of large online communities and the amount of money they are generating.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.