Bing Incorporates MSN Content into Video Search

Recently, MSN unveiled its new homepage, which relies on structured data from Bing. Now, the MSN/Bing integration intensifies with a re-vamping of Bing's video search. Bing has updated its video search to incorporate high-quality MSN content. With the update, you'll be able to access videos from Hulu, MSN, ABC, and Youtube directly from Bing's video search page.

The update is rolling out and should be complete in the next week or so. Right now, I'm able to access a preview at or by clicking "Videos" on the homepage.

Here's a screenshot of the new Bing Video (click to enlarge):


Check out this video of Rob Bennett, General Manager of MSN Network Programming, talking about the new video connection between Bing and MSN.

<a href="" target="_new" title="New Bing Video on MSN">Video: New Bing Video on MSN</a>

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.