During the past nine weeks, I've shared nine significant reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those of you who want to join in the chorus, they are: "nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three."
This week, I'll share a tenth important reason -- and it isn't to see "ten lords a-leaping." You should attend these events to hear well over ten authors speaking.
Actually, there will be at least 22 authors speaking at SES Berlin (November 23-25) or Search Engine Strategies Chicago 2009 (December 7-11), but I was already having difficulty fitting the facts into my version of the popular English Christmas carol.
Now, there will be 65 speakers at Search Engine Strategies Berlin and 172 speakers at SES Chicago 2009. So, why is hearing 22 authors speak an important reason to go to one of these must-attend events?
Well, if you've read Fahrenheit 451 by Ray Bradbury, then you probably share his great love for books. And you probably also share his distain for a distopian society where "firemen" burn books "for the good of humanity."
When Bradbury became the first science fiction writer to win the Pulitzer Prize in May 2007, he told LA Weekly that his novel was not about government censorship. Instead, he said Fahrenheit 451 was a story about how people's interest in books had been destroyed by television, replacing critical thought with useless "factoids."
Now, I'm not suggesting that we should all be like Granger, the leader a group of wandering intellectual exiles in Fahrenheit 451 who memorize books in order to preserve their contents. Nor, should we act like Clarisse McClellan, the character in the novel who is unpopular among her peers and disliked by her teachers for asking why instead of how and focusing on nature instead of technology.
But, in an era when most YouTube videos are 2-3 minutes long, wouldn't you like to hear from someone who "wrote the book" on search engine optimization, search engine marketing, or social media? And, in an era where tweets are 140-characters or less, wouldn't you like to meet up with an author who has written 200-500 pages about Google, YouTube, or blogs?
This isn't a knock on YouTube or Twitter. Back in June 2009, the contested election in Iran between Mahmoud Ahmadinejad and Mir Hossein Mousavi led to massive demonstrations, with many Iranians going to social networks like YouTube and Twitter to share the upheaval in their country with the world.
Still, wouldn't you like to get an in-depth understanding of how your organization can use social media or search by talking with a person who has written a detailed account of this or another related topic?
So, who will you meet? Here are the 21 authors that I was able to identify:
Andy Beal, co-author of Radically Transparent: Monitoring and Managing Reputations Online.
Bruce Clay, author of Search Engine Optimization All-in-One Desk Reference for Dummies.
Bryan Eisenberg, co-author of Always Be Testing: The Complete Guide to Google Website Optimizer; Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing; and Call to Action: Secret Formulas to Improve Online Results.
Mona Elesseily, author of Mastering Panama.
Eric Enge, co-author of The Art of SEO.
Jennifer Evans Laycock, author of The Small Business Guide to Search Engine Marketing and of the Zero Dollars, a Little Bit of Talent and 30 Days series.
Liana Evans, author of Social Media Marketing: Publicity Through Viral Marketing.
Rand Fishkin, co-author of The Art of SEO.
Andrew Goodman, author of Winning Results with Google AdWords.
Mike Grehan, author of Search Engine Marketing: The Essential Best Practice Guide.
Bill Hunt, co-author of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site.
Greg Jarboe, author of YouTube and Video Marketing: an Hour a Day.
Jeff Jarvis, author of What Would Google Do?
Kevin Lee, author of The Truth About Pay-Per-Click Search Advertising and co-author of The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy and Search Engine Advertising: Buying Your Way to the Top to Increase Sales.
Rebecca Lieb, author of The Truth About Search Engine Optimization.
Ayat Shukairy, co-author of Landing Page Optimization: The Complete Guide.
Jim Sterne, author of Web Metrics: Proven Methods for Measuring Web Site Success; Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive; Advertising on The Web; and World Wide Web Marketing: Integrating the Web into Your Marketing Strategy.
David Szetela, author of Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising.
Amanda Watlington, co-author of Business Blogs: A Practical Guide.
I know a couple of other people who are working on books, but haven't finalized their titles yet. And I'm sure I'm missing a few authors. Any oversights are unintentional.
By the way, if you register for SES Chicago 2009 by Friday, November 20, you can save up to $200 with the Advance Rate. That's enough to buy half a dozen of the books mentioned above.
In the meantime, just keep singing "ten authors speaking, nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three."