AdGooroo is launching a new academic program that provides free resources to educators wishing to teach their students about search marketing. The program provides free academic licenses to AdGooroo's SEM Insight.
"Supporting the academic community is a top priority for AdGooroo, and we're offering them free access to SEM Insight, our flagship research tool. Commercial users are paying at least $399 a month to use this tool," said AdGooroo Founder and CEO, Rich Stokes. "It's important to AdGooroo and me personally to cultivate the understanding of accountable online advertising and particularly search advertising at the student level. We'd like to serve as a helpful resource to academic departments and professors around the globe."
The University of Chicago is one of the first educational institutions to sign up for the program.
"Search engines and the Web in general have had a huge impact on the world around us, and this partnership program not only helps the University of Chicago expose students to the world of Internet advertising. It allows us to submerge them into actual marketer campaigns and let them see for themselves what a competitive channel online advertising has become," said Linda Darragh, Clinical Associate professor of Entrepreneurship at the University of Chicago's Polsky Center of Entrepreneurship. "Having access to resources like these from AdGooroo enables us to provide this experience for students and take the lesson from figurative to real world."
The program is open to faculty and staff, both part and full-time, that work at a qualifying educational institution, such as public and private vocational schools, correspondence schools, colleges and universities. The institution must have been accredited by an agency recognized by the U.S. Secretary of Education.