Keywords related to "black friday" increased by more than 20% on Google last week. The data was culled over a two-day period - Thanksgiving and Black Friday - and compared to the same two days last year.
Two terms, "black friday sales" and "black friday ads," were up by over 50%.
Searchers narrowed their queries by adding a brand name to the keyword phrase. The fastest rising queries were:
- "Walmart Black Friday"
- "Kohls Black Friday Ad"
- "Sears Black Friday Sales"
- "Target Black Friday Deals Online"
Some terms pointed to the desire for more information on the in-store shopping experience, such as "Walmart Black Friday Store Map."