'Black Friday' Queries Up 20% on Google

Keywords related to "black friday" increased by more than 20% on Google last week. The data was culled over a two-day period - Thanksgiving and Black Friday - and compared to the same two days last year.

Two terms, "black friday sales" and "black friday ads," were up by over 50%.

Searchers narrowed their queries by adding a brand name to the keyword phrase. The fastest rising queries were:

  • "Walmart Black Friday"
  • "Kohls Black Friday Ad"
  • "Sears Black Friday Sales"
  • "Target Black Friday Deals Online"

Some terms pointed to the desire for more information on the in-store shopping experience, such as "Walmart Black Friday Store Map."