MSN is teaming up with the publisher of ELLE and Women's Day to create a new online lifestyle site for women. It will launch in the first half of 2010 and will focus on style, beauty, relationships and home décor.
The news comes in the wake of the successful launch of Wonderwall.com, an entertainment portal focused on celebrity news. The site averages 9.5 million unique views a month.
"Lifestyle is one of our top priorities because of its growing popularity and strong appeal to the adult female audience and advertisers that wish to reach them. We see a great opportunity to expand on our current lifestyle offering by delivering a new experience that is unique to the broader lifestyle category," said Scott Moore, U.S. executive producer, MSN.
I have to admit, this announcement reminds me of another certain online lifestyle site targeted to women: Yahoo! Shine.