Recently, Google launched Place Pages, where you can find a bunch of info on a local business on single page. You can find these pages when you search on Google Maps.
So, it's not that far of a stretch that Place Pages are now being added to Google Earth. If you're not familiar, Google Earth is a 3D version of Google Maps. You download it onto your computer to use it.
In Google Earth, Place Pages appear directly in the window, so as not to disrupt your virtual traipsing.
Image via Google LatLong blog