Google Analytics Adds Three Features to API

The Google Analytics API was launched last April and then updated with a few more features in September. Now, developers are getting access to additional advanced features.

Here's what's included in the API update:

Support for Advanced Segments - Originally unveiled over a year ago, developers are getting two ways to use advanced segements via the API:


    1. Create them on the fly by specifying their expression directly through an API query.


    1. Use advanced segments created in the Google Analytics web interface through the API.


Goal 5-20 and Configuration Data - Analytics recently increased the number of goals allowed from 5 to 20. Developers can now access 48 metrics regarding goal performance.

Custom Variables - 10 new dimensions are now available to access custom variable data.

Reblog this post [with Zemanta]

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.