The Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (AAAA) first released standards for Terms and Conditions in the interactive advertising industry in 2002. Obviously, a lot has changed since then, so the two groups are releasing an update to the standards.
Over 100 legal, sales and buying contributed to the updated standards. The new version, 3.0, includes performance-based advertising and user-generated content platforms. To read the 12 page document and compare it to Version 2.0, click here.
Of particular notice is the inclusion of Data Usage standards. This is, no doubt, a reaction to interest from federal and state politicians who are considering regulating the industry. Organizations such as the IAB have long-held that the industry does a good job of self-regulation. The inclusion of specific standards for how to handle data collected through interactive advertising seems to be an attempt to stave off government intervention.
The new version will be available for public comment until January 29, 2010. There will be two webinars where the public can learn more about the specifics of the new standards. One will be held on January 21, 2010 and the other on January 26, 2010. Both will be held at noon EST.