YouTube Latest to Launch URL Shortening Service

Last week, Google launched its own URL shortening service, Facebook began testing its own and bit.ly began offering private label URL shortening services to large publishers.

Now, Google-owned YouTube is getting in the URL shortening game. When you see links to YouTu.be - you'll know they're YouTube videos - and only YouTube videos.

You can access YouTube's new URL shortening service via AutoShare or you can do it manually. Here's how:

  1. Take your URL, for example http://www.youtube.com/watch?v=r4dgb8lxkRs
  2. and replace the "http://www.youtube.com/watch?v"
  3. with "http://youtu.be/"
  4. You'll have http://youtu.be/r4dgb8lxkRs

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.