Tis the Season to Procrastinate: 38% of Christmas Shopping to Be Done This Week

The Google Retail blog has been good at passing along juicy little nuggets of data regarding the holidays. The latest does not disappoint. And it explains why you can't find a parking space at the mall.

As of this past Sunday, the average shopper had 38% of their shopping left to complete. Perhaps, the East Coast snowstorm didn't help. Then again, you could have at least researched gift ideas while curled up on your couch and roasting chestnuts on an open fire.

But noOOooo. 14% of you haven't even started researching. 17% haven't even bought a single gift.

I have a feeling some last minute e-gift certificates will be purchased Thursday night, say, around midnight.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.