Consumer Groups Look To Block Google Admob Deal

Consumer Watchdog and the Center For Digital Democracy contacted the FTC to halt Google from buying AdMob on anti-trust and privacy grounds, according to Tech Crunch.

Tech Crunch includes a letter written to the FTC co-signed by representatives from Consumer Watchdog and the CDD. The highlights of the letter include:

The proposed deal would substantially lessen competition in the increasingly important mobile advertising market.

In addition to the anti-trust issues, the spectre of the combined Google/AdMob raises substantial privacy issues.

Google amasses a goldmine of data by tracking consumers' behavior as they use it search engine and other online services. Combining this information with information collected by AdMob would would give Google a massive amount of consumer data to exploit for their benefit.

How this will impact the approval of the acquisition will make interesting reading in the new year.


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About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.