Google Loses Domain Name Arbitration Over

Google thought it had a right to own, so it took it's case to the National Arbitration Forum (NAF). (The NAF is an international arbitration service accredited by ICANN.)

But the NAF didn't agree with Google that Groovle could be confused for the search giant. Groovle does use Google's custom search. It also provides a service where you can skin your Google homepage with a photograph (similar to Bing without the hotspots).

Still, Groovle just didn't sound or act enough like Google to warrant the domain being handled over to the folks at Mountain View.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.