The welcome return of Jim Sterne.

Way back when (in internet time) when ClickZ launched its merry band of internet marketing pioneers, one Jim Sterne was amongst them. And now he's back!

And we're delighted to have you back on board, Jim!

Over the years Jim Sterne and I have spoken at a gazillion online marketing events. And not only is Jim one of the original online marketing masters, he's one of the nicest guys in the industry to hang out with.

So heads-up, Jim's first new column is here and be sure to subscribe to receive his industry musings on a regular basis.


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Fellow Brit ClickZ columnist Neil Mason with me and the great man himself, Jim Sterne.

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About the author

Mike Grehan is currently chief marketing officer and managing director at Acronym, where he is responsible for directing thought leadership programs and cross-platform marketing initiatives, as well as developing new, innovative content marketing campaigns.

Prior to joining Acronym, Grehan was group publishing director at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book From Search to Social: Marketing to the Connected Consumer to be published by Wiley later in 2014.

In March 2010 he was elected to SEMPO's board of directors and after a year as vice president he then served two years as president and is now the current chairman.