Yahoo! is expanding their foray into television by creating a wider availability of their TV Widget Engine. They've announced new partnerships with Vizio, Hisense, ViewSonic, MIPS Technologies and Sigma Designs to include Yahoo!'s TV Widgets in their consumer devices and technologies.
New widgets are being added to the program, including ones from content providers such as The Weather Channel, NBC, Napster, and DailyMotion.
Last but not least, Yahoo! is opening up their TV Widget program to developers by releasing the Widget Development Kit (WDK).
"Consumers are in love with their televisions, watching more TV, and demanding Internet connectivity to further enhance their viewing experience," said Arlo Rose, senior director of Yahoo! Connected TV.
While many execs in the TV biz have worried that the Internet will put a dent in television, that simply hasn't been the case. If you keep up with ratings news on sites like TV By the Numbers, you know that many networks are having record years.
Additionally, new devices enhance the viewing experience. While online video is hot, it makes sense that consumers will want to view such content on the best screen possible. Companies like Yahoo! are trying to stay ahead of the game.
"Yahoo! is leading the connected TV market by bringing a rich variety of Internet content and services to the living room -- incorporating video on demand, social networks, games, online shopping, and more -- making it easy for consumers to personalize their TV viewing experience," said Rose.