Kiss Your Phone Leads Goodbye

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Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms.

What you do after the form-fill can be even more important.

If your next step is to follow up over the phone, you are probably squandering money and costing your company a fortune - unless you dial the phone within five minutes...

Delaying your first-dial response time from 5 to just 30 minutes decreases your chances of qualifying the lead by 21 times!

Even delaying the first-dial from 5 minutes to 10 will cut your lead qualification percentage by a factor of four.

This information comes from a joint study between M.I.T. and InsideSales.com (download the whitepaper)

How much effect does a 21x increase in qualification have on the overall sales revenue of a
company?

How many companies understand the importance of this strategy?

There is no excuse for not having a fast first-call time with power dialers from InsideSales.com natively integrated into CRM platforms like SalesForce.com.

So get off your butt, and on the phone - the clock is ticking...

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About the author

Tim Ash is CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. SiteTuners' AttentionWizard.com visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. He has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach.

Tim is a highly-regarded presenter at Search Engine Strategies, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of ConversionConference.com, the first conference focused on improving online conversions. A columnist for several publications including ClickZ, he's host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. His columns can be found in the Search Engine Watch archive.

He received his B.S. and M.S. during his Ph.D. studies at UC San Diego. Tim is the author of the bestselling book, "Landing Page Optimization."

Read more of Tim Ash's columns at ClickZ.