Yahoo! to Update Sponsored Search with Network Distribution and AdWords Import

Next week, Yahoo! plans to release two updates to their Sponsored Search program.

First up, the Network Distribution feature will allow advertisers to run ads on Yahoo! search pages, partner sites or both. Advertisers will also be allowed to set different bids for Yahoo! and partner sites.

Secondly, Yahoo! is adding the ability to import campaign data from your Google AdWords account.

If you want to see how these new features will work, Yahoo!'s prepared a video, which is embedded below:

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.