Is a professional SEM worth more than a pound of Bananas?


It being Friday and just for fun...

On CNN Money this morning, I heard the mayor of Athens, GA commenting on wages and bonuses. And he said something about breaking down your annual salary to how much you earn per minute and see how much you're worth. He said "per minute I'm worth the price of a pound of Bananas."

So if a city mayor is worth the price of a pound of Bananas, how much is a professional SEO/SEM worth, I thought.

Any takers? Break down your salary to a per minute value and see what kind of commodity you could buy with that amount.

It may be a way to approach your boss and see if you can get a raise. "I know I'm only small potatoes now. But I want to be a big juicy steak soon."

Or if you're in the higher bracket maybe you're worth the price of a bottle of Dom Perignon per minute or a high tech ironing board, or... You can see where this going.

So, SEO/SEMs - Bananas or.. er.. ironing boards?

About the author

Mike Grehan is currently chief marketing officer and managing director at Acronym, where he is responsible for directing thought leadership programs and cross-platform marketing initiatives, as well as developing new, innovative content marketing campaigns.

Prior to joining Acronym, Grehan was group publishing director at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book From Search to Social: Marketing to the Connected Consumer to be published by Wiley later in 2014.

In March 2010 he was elected to SEMPO's board of directors and after a year as vice president he then served two years as president and is now the current chairman.