Google's Answer Highlighting Bolds Facts in Results

Google is updating its search results to provide fact-based answers directly in the results. The feature is called Answer Highlighting and it bolds facts in the text description area of a result.

For example, if you're curious as to how tall the Empire State building is and query "empire state building height," you used to get a direct link to that info in Wikipedia's text description. Now, the fact is directly included in the Wikipedia listing.

See before and after shots below:

Before:

rs1.png

After:

rs2.png

Answer Highlighting is based on the Google Squared effort, which is designed to organize information into spreadsheets based on information structures that appear to be factual.

Images via Google

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.