In honor of yesterday's International Data Privacy Day, Google published its five privacy principles. They are:
- Use information to provide our users with valuable products and services. Search history informs personalized search, but users can opt-out.
- Develop products that reflect strong privacy standards and practices. For example, you can chat on Google Talk "off the record" so the conversation isn't saved.
- Make the collection of personal information transparent. Last year, the Google Dashboard was launched to show you what info Google is collecting on you.
- Give users meaningful choices to protect their privacy. You can report privacy issues related to Street View. Google often blurs faces, for example.
- Be a responsible steward of the information we hold. Google doesn't sell data to other companies.
You can view the published web document on Google's privacy principles here.