AdWords Updates Pharmacy Policy for U.S. and Canada

New restrictions go into place at the end of the month.

Selling prescription drugs online is big business. And where there's lots of money, there's usually people wanting to engage in nefarious practices. That's why there are restrictions placed on pharmaceutical ads which appear in search engines.

Google is updating their policy for pharmacies wishing to market their products via AdWords. Here's what you need to know:

  • Google will only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian International Pharmacy Association (CIPA).
  • Pharmacies will be restricted to advertising to consumers in their country. U.S. pharmacies can only advertise to U.S. consumers and Canada to Canadian consumers.

These new policies will go into effect at the end of the month.