The other day I reported on how Google and Bing are competing for attention when it comes to querying the Winter Olympics, which begin TODAY in Vancouver, British Columbia.
Since then, we've gotten word about other search and social efforts related to the Games.
Yahoo! is providing a Shortcut to info on Winter Olympics events and athletes.
MapQuest's Business Locator has decorated the hometowns of Winter Olympics athletes with symbol of the Olympic Torch.
After the games begin, we'll take a look at how the search engines and social sites are doing with their efforts. Stay tuned.