AdWords Extends Mobile Click-to-Call to National Advertisers

Expansion of feature allows national phone numbers irregardless of user location.

When AdWords brought Click-to-Call to mobile ads a month ago, the idea was to enable local businesses to reach searchers on-the-go. Now, the feature is being extended to national advertisers who wish to use a primary number.

For example, let's say you're searching for a car rental and an ad from a national chain pops up in your mobile search. Perhaps they want to funnel all calls through a single number. Now, they can do so with Click-to-Call mobile ads in AdWords.

The set up is the same as it is for the local Click-to-Call ads. Set up phone extensions and choose to allow ads to be shown on mobile phones. AdWords will show you data on how many calls per keyword, ad group or campaign.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.