Yahoo Turned 15 Today

Yahoo was born 15 years ago - seems longer but then internet years are sort of like dog years.

The company incorporated March 1, 1995. Jerry Yang and David Filo posted about their start:

"We've had the unique opportunity to help create an industry and shape the online world, and will continue to focus on the values that brought us here --working hard, having fun, being passionate about your ideas, believing in each other, and always trying to invent the future. And as we celebrate 15 years today, we are even more excited than ever about what lies ahead, and the potential of Yahoo! and the Internet.

Of course, we didn't set out to start one of the world's largest Internet companies or be leading a movement that has changed the world. We were just a couple of Stanford graduate students doing our research (supposedly) while our professor was on sabbatical."

If you had bought in at the opening $24.50 back then and kept the stock through the 5 splits you would have 24 shares for each initial one. So you would have $377.52 as of close of trading today - given the current value of $15.73. Interestingly this would be a little over 15 times your initial investment.

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About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.