A top mobile service harnesses its strengths to compete in the mobile ad space.
WHERE is a mobile application (both downloadable and mobile web) that focuses on local search and recommendations. This week, WHERE is launching a local/mobile ad network.
WHERE's goal is to generate relevant ads based on location and context.
"We built WHERE Ads because we wanted to deliver a better advertising experience to our audience." said Walt Doyle, CEO of WHERE. "Leveraging our unique access to the carrier infrastructure, we are able to deliver hyper-local, contextually relevant content. The result is that we are driving benefit by connecting the consumer and the local merchant. We're now excited to begin offering this solution to third party publishers."
WHERE Ads were originally developed to help monetize the mobile apps. But the launch of the new ad network means extending the service to third parties. Geocade, Jambase, MocoSpace and Superpages.com are already running WHERE's new ad network.
Click-through-rates on WHERE ads are as much as 3 times other mobile ads.