Italian Govt. Now After Google Adsense For Antitrust

Seems the Italian government is not finished investigating Google. Last month three Google executives were convicted of privacy violations and received suspended six-month jail sentences over a video showing a teenaged boy being bullied.

Antitrust investigations over Google's impact of the newspaper industry were started in Italy last year, but this is the first announcement of the government's examination of Adsense.

Translating the news from il Giornale:

- Google is not obliged to comunicate how the payments are calculated;
- The payments are calculated exclusively from data that Google holds;
- Google can modify at any moment the price determination and payment structure at its discretion.

Speculation has already started on whether Google would just stop offering Adsense in Italy - but the likeihood that other EU countries could do the same suggests they would fight the action.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.