On Monday, Nathania Johnson wrote about "The Unlikely Heroes of Search and Social Media" who used abso-freakin-lutely no SEO. Today, I'd like to highlight one who did.
Sarah Ivey Rock, Search Marketing Manager at AOL Living, was one of the speakers on the "Spotlight on Fashion: Blogging for Style" panel at SES New York 2010. Rock works on AOL Living sites such as Stylelist, That's Fit and Slashfood.
Rock has worked in the search industry for ten years. (Seriously has it been that long.) She loves keyword research and was a librarian in a former life.
Byron Gordon of SEO-PR interviewed Rock after her session. And, yes, she uses search and social to ensure the success of her fashion-forward blog.